About Us
For the past four generations, we have been dedicated to providing exceptional service to our clients in the B2B diamond industry, establishing ourselves as the absolute experts in delivering the highest quality natural diamonds. However, as the world of diamond technology has evolved over the years, so have the needs of the modern era. So with a dream of sharing our love for diamonds with a much broader audience, we are excited to announce our foray into the B2C business of creating beautiful lab-grown diamond jewellery that will last a lifetime. And we have named this dream 'Diamour.'
At Diamour, we believe that everyone should have access to the beauty and elegance of high-quality diamonds, and we are committed to bringing that vision to life. As a company with deep roots in the diamond industry, we understand the value of a diamond and the beautiful emotions it can evoke. Our lab-grown diamonds are created with the same precision and care as natural diamonds and offer the added benefits of being eco-friendly, highly pure, and affordable.
Our commitment to excellence in diamond quality remains at the forefront of our business. Our team of top-notch artists puts their passion and craftsmanship into creating stunning pieces of fine jewellery that showcase the unique beauty of our lab-grown diamonds. From engagement rings to earrings and pendants, each piece is handcrafted with meticulous attention to detail and quality. As a company that values integrity, quality, creativity, and passion, our goal is to provide you with a personalized shopping experience, ensuring that your diamond is not just an accessory for you but a unique expression of yourself.
Discover Timeless Elegance
Your Affordable Destination for Exquisite Jewellery
your one-stop destination for affordable and exquisite diamond Jewellery. We believe that every individual deserves to experience the timeless elegance and allure of diamonds without breaking the bank. Our passion lies in curating the finest selection of diamond Jewellery.
Mission Statement

"Creating diamonds as a form of personal expression for individuals.

Making diamonds accessible to everyone for everyday wear."

Our Team
A note from our Founder
Neekhesh Jhaveri, the visionary founder of The Diamour, represents the seamless fusion of tradition and innovation in the world of Jewellery. Hailing from a fourth-generation diamond business family, Neekhesh has inherited a deep-rooted passion for the diamond industry. Yet just not contended with merely inheriting tradition; he's on a mission to revolutionize it. With an educational background in product design, Neekhesh brings a fresh perspective to the world of Jewellery. His keen eye for aesthetics, coupled with his innovative spirit, drives him to craft Jewellery pieces that resonate with the modern generation. His approach is distinctly youth-centric, aiming to provide Jewellery that effortlessly blends with everyday life, reflecting the individuality and dynamism of the wearer.
Neekhesh's commitment to innovation is at the heart of The Diamour's success. He envisions and creates Jewellery that's not just beautiful but also innovative, creative, and in tune with contemporary trends. Through his leadership, The Diamour has become a beacon for those seeking Jewellery that's both timeless and modern, a reflection of Neekhesh's boundless passion and dedication to redefining the world of diamond Jewellery.
Mr. Neekhesh Jhaveri
Co-Founder, CEO
Mr. Jinesh Jhaveri
Co-Founder
Mrs. Sonali Jhaveri
Co-Founder